S3 LIFESTYLE

CREATED, APRIL14, 2026

S3 x chef masa

Best viewed on a computer

OUR REACH, AT A GLANCE

  • YOUTUBE

    Subscribers: 105,000

    Total Views: 11 Million

    Top Video: 2.6 Million

    Last 90 Day Views: 2.6 Million

  • INSTAGRAM & FACEBOOK

    Instagram Followers: 67,000

    Facebook Followers: 17,000

    Top Reel: 6.2 Million

    Last 90 Day Views: 2.4 Million

case studies of successful features

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case studies of successful features ·

CONTENT

Below, we've included a few case studies of some of our most successful videos, exclusively studying our series that does a deep dive into the best kitchens and chefs in the world.

We've broken down 2 of long format YouTube videos and a few Instagram Reels, outlining the elements we believe made them unique and successful

YOUTUBE VIDEOS

We Spent the Day With a Michelin Sushi Chef at One of NYC’s Best Omakases
Episode Link: Click Here

Why we think this performed so well

  • Followed the journey of the chef — there's a natural story arc that keeps viewers engaged from start to finish

  • Unique, unseen behind-the-scenes access into a prestigious kitchen — this drove a lot of comments, engagement and shareability

  • Strong contrast throughout: raw, in-the-moment kitchen shots with Chef Wayne alongside beautiful cinematic slow-motion plating. The back and forth between raw kitchen and produced composed shots, kept things visually compelling

  • Feels real and genuine, never overly produced

  • Comments were overwhelmingly about the craftsmanship, the rare access, and the unique visuals and philosophy, viewers felt like they were seeing something they couldn't find anywhere else

  • Educational elements woven naturally throughout, the tuna breakdown, lesser-known cuts and preparations, things most people have never seen before

  • Clean chapter structure, each covering a distinct topic: Kegani breakdown, tuna education, uni tasting, giving viewers clear moments to engage with the chef, feels like you’re there

 
What It Takes to Run a 3-Star Michelin Restaurant | SingleThread
Episode Link: Click Here

Why we think THIS performed so well

  • Follows the ethos and philosophy of Chef Kyle. You get a real sense of who he is and what he believes in

  • Follows the natural journey of a day in the kitchen, giving the video a clear and engaging narrative

  • Strong contrast moments throughout — raw, behind-the-scenes kitchen footage alongside beautiful final plating shots

  • Teachable moments woven in naturally, with R&D Chef Alex walking us through his dishes and the thinking behind them

  • Unique, unseen behind-the-scenes access one of them most prestigious kitchens again, this drove a lot of comments, engagement and shareability

  • Feels real and genuine, never overly produced

  • Clean chapter structure, each covering a distinct topic: Visit to the farm, fish breakdown

COMMON THEMES OF SUCCESS

  • Exclusive access to a prestigious chef and kitchen, content that feels truly rare

  • Insight not often seen online, giving viewers a sense of being somewhere most people never get to go

  • A clear story arc that carries the viewer through the entire video

  • Obvious contrast moments between raw and produced

  • A window into the chef's philosophy and perspective, this is something viewers consistently connect and engage with

  • Unique visuals paired with step-by-step educational content (ie. whether that's a specific technique or dish preparation, or ingredient breakdown)

  • Subtle integration of the wider team

  • A clean chapter-based structure that gives the video a natural rhythm and makes it easy to navigate

INSTAGRAM

Instagram Reel Link

Why it performed:

We posted the same video twice, performance remained consistent

  • Hook: Unique, a bit of a shock factor (for the first 3 years Chef only touched rice)

  • Shares his philosophy on “consistency” resonated with many people, comments & shares, specifically about his perspective on consistency

  • Interesting visuals to support video

Instagram Reel Link

Why it performed:

  • Hook: Unique, and a shock factor (opening shot, breaking tuna spine)

  • Interesting visuals to support video

  • Educational: following the story & why to support the hook

  • Unique storytelling, something not often seen (Seasoning rice with tuna spinal fluid)

Instagram Reel Link

Why it performed:

  • Hook: Unique, and a shock factor (holding massive tuna, saying there’s so much more to tuna than people actually think)

  • Interesting visuals to support video

  • Clear educational component, walking through different cuts of tuna.

  • Unique storytelling, something not often seen (Unique behind-the-scenes access & cuts of tuna prepped for service)

Thank you again Kate & Kaela, we're incredibly humbled about the opportunity of creating something truly special together!

Chef Masa's story, his philosophy, and the world he's built feel like a natural fit for the kind of content we love making most, intimate, cinematic, and genuinely rare!

Using the elements we've outlined above; exclusive access, a clear narrative arc, contrast between the raw and the refined, and those teachable moments that viewers can't find anywhere else, we think there's a real opportunity to craft something great together.

We look forward to brainstorming together and can't wait to get started.

Warm Regards,

Laila & Adrian

Thank you!

Appreciate your time! Looking forward to discussing next steps!